Is Your Business

Engineered for Growth?

Do you have a continuous source of fresh, high quality leads?

Are you closing at 1 out of every 3 of them?

The Sales Engineering System is a simple, highly effective framework that optimizes and integrates planning, marketing, and selling activities for any business, of any size, in any industry. This results in more leads and more closed sales.

Sales Engineering is implemented, in any business, at the point where Sales and Marketing intersect, which we call the Point of Sale. The Point of Sale is simply the physical location where a buying decision is made.

This enables the business to generate a steady stream of qualified leads and to turn more of them into sales revenue.

There are 3 basic principles of Sales Engineering.

Point of Sale

The Point of Sale is the physical location where a buying decision is made. (We’ll see why this is important in a minute.)


Marketing is the process of attracting prospects to the Point of Sale.


Selling is the process of creating an equal exchange of value.

Marketing and Selling

are distinctly different activities

are distinctly different activities

It’s critical to realize that marketing and selling are distinctly different activities. They are closely integrated, but nevertheless are separate from one another, each requiring different skills and expertise.

The Sales Engineering System ensures that both business functions, along with the planning function as well, are operating at peak efficiency and maximum performance.

Seamlessly integrating these three critical areas ensures that the business can grow and evolve sustainably and consistently over the long term.

The Sales Engineering System also provides a solid foundation for the development of a highly effective sales training program. Please visit for more information on our affordable custom sales training programs.

Take this short quiz to see how you can put Sales Engineering to work for your business.

  • Do you have a clear vision of where your business is going and how you’re going to get there?
  • Do you have all of the qualified leads you can handle?
  • Do you convert at least 1 out of every 3 leads into revenue?

  • Are your marketing and selling activities seamlessly integrated?
  • Does your Marketing Team fully understands the business?
  • Is your Sales Team very well trained?

If you answered ‘No’ to any of these questions, you need the Sales Engineering System.

To get help, contact us.

The Origins of Sales Engineering

The Sales Engineering System evolved from a process methodology developed over years of management consulting, helping companies both large and small, to increase revenue. The approach was to integrate the sales and marketing efforts of the business, which in big companies often operate independently of one another, to work together in order to generate more leads and close more sales.

By clearly defining the functions and processes of marketing and selling, we were able to ensure that the corporate ‘revenue engine’ was firing on all cylinders.

How can we help you?

There are several ways to put Sales Engineering to work for you.


The Sales Engineering System Implementation guide will give you everything you need to know to implement the Sales Engineering System in your business. The accompanying workbook makes self implementation even easier.


We offer several different programs to get you up and running quickly and cost effectively. Services range from light coaching to a fully implemented, Done-For-You model. To find out which option will serve you best, contact us.

Please briefly tell us how we can help you.