The Sales Engineering System is a simple, highly effective framework that optimizes and integrates planning, marketing, and selling activities for any business, of any size, in any industry. This results in more leads and more closed sales.
Sales Engineering is implemented, in any business, at the point where Sales and Marketing intersect, which we call the Point of Sale. The Point of Sale is simply the physical location where a buying decision is made.
This enables the business to generate a steady stream of qualified leads and to turn more of them into sales revenue.
There are 3 basic principles of Sales Engineering.
Point of Sale
The Point of Sale is the physical location where a buying decision is made. (We’ll see why this is important in a minute.)
Take this short quiz to see how you can put Sales Engineering to work for your business.
If you answered ‘No’ to any of these questions, you need the Sales Engineering System.
To get help, contact us.
The Origins of Sales Engineering
The Sales Engineering System evolved from a process methodology developed over years of management consulting, helping companies both large and small, to increase revenue. The approach was to integrate the sales and marketing efforts of the business, which in big companies often operate independently of one another, to work together in order to generate more leads and close more sales.
By clearly defining the functions and processes of marketing and selling, we were able to ensure that the corporate ‘revenue engine’ was firing on all cylinders.
How can we help you?
There are several ways to put Sales Engineering to work for you.
WE CAN HELP YOU
We offer several different programs to get you up and running quickly and cost effectively. Services range from light coaching to a fully implemented, Done-For-You model. To find out which option will serve you best, contact us.